New PDF release: Approved Marketing Plans for New Products and Services

By Ken K. Wong

ISBN-10: 1450262481

ISBN-13: 9781450262484

This e-book presents scholars of selling with every little thing they should comprehend and get ready a accomplished advertising plan. Written in Dr. Wong’s bright and fascinating sort, and offered with examples for brand new services, this ebook is helping scholars to demystify the constituents of an licensed advertising plan. boost compliment for authorized advertising Plans for brand spanking new services and products “Dr. Ken Wong’s most recent paintings exemplifies the unassuming and easy sort he's so recognized for. Ken has evidently labored very not easy to make issues effortless for the reader. The paintings is a step by step, logical, designated and multi-faceted method of writing the all-important advertising plan.” —Maurice Williams, PMC, Former leader advertising and marketing Officer, SingPost, Singapore “This ebook is helping humans to organize the blueprint of a advertising and marketing plan. I learnt much from this e-book and it is a needs to learn for somebody who desires to effectively plan for advertising and marketing their service or product. thank you Professor Ken Wong for bringing out such a good textbook.” —Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla staff, India

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Approved Marketing Plans for New Products and Services by Ken K. Wong


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